TABInsights evaluates leading retail banks and ranks them based on their performance across seven critical areas: retail financial performance, retail focus, digital customer base, brand strength, sales management, customer experience, and risk management. This thorough assessment provides a detailed analysis of each institution’s strengths and performance across these dimensions.
Rank | FI | Country/Region | Retail Financial Performance | Retail Focus | Digital Customer Base | Brand Strength | Sales Management | Customer Experience | Risk Management | Final score | ||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue | Revenue growth FY2023 | Revenue growth FY2019-22 | ROA | Improvements in ROA | CIR | Improvements in CIR | Total Score | Portion of book is retail | Total Score | Digital active | Definition of digital active | Total Score | Deposits market share | Deposit growth FY2023 | Deposit growth FY2019-22 | Total Score | Digital sales | Fee income | Fee income growth | Total Score | Digital engagement | Average Android score | Total Score | Quality of book | Improvements in quality of book | Total Score | ||||
Score | Score | Score | Score | Score | Score | Score | 20% | Score | 5% | Score | Score | 20% | Score | Score | Score | 20% | Score | Score | Score | 15% | Score | Score | 15% | Score | Score | 5% | ||||
5 | 10 | 5 | 10 | 10 | 10 | 10 | 20.0 | 10 | 5.0 | 10 | 10 | 20.0 | 10 | 10 | 5 | 20.0 | 10 | 10 | 10 | 15.0 | 5.0 | 10 | 15.0 | 10 | 10 | 5.0 | 100.0 | |||
1 | JPMorgan Chase | USA | 5.0 | 10.0 | 0.0 | 9.0 | 5.0 | 6.0 | 10.0 | 15.0 | 10.0 | 5.0 | 7.6 | 7.0 | 14.6 | 6.0 | 0.0 | 5.0 | 8.8 | 6.0 | 5.0 | 1.0 | 6.0 | 9.0 | 4.4 | 13.4 | 6.0 | 3.0 | 2.3 | 65.1 |
2 | Emirates NBD | UAE | 1.0 | 10.0 | 2.0 | 10.0 | 0.0 | 9.0 | 2.0 | 11.3 | 7.0 | 3.5 | 8.5 | 5.0 | 13.5 | 7.0 | 6.0 | 4.0 | 13.6 | 4.8 | 7.0 | 9.0 | 10.4 | 4.0 | 4.7 | 8.7 | 4.0 | 2.0 | 1.5 | 62.5 |
3 | Standard Chartered Hong Kong | Hong Kong | 1.0 | 8.0 | 1.0 | 4.0 | 4.0 | 4.0 | 10.0 | 10.7 | 10.0 | 5.0 | 7.0 | 7.0 | 14.0 | 5.0 | 5.0 | 1.0 | 8.8 | 7.2 | 8.0 | 5.0 | 10.1 | 5.0 | 4.5 | 9.5 | 10.0 | 0.0 | 2.5 | 60.6 |
4 | Commonwealth Bank of Australia | Australia | 1.0 | 10.0 | 1.0 | 4.0 | 1.0 | 8.0 | 6.0 | 10.3 | 10.0 | 5.0 | 5.1 | 7.0 | 12.1 | 7.0 | 3.0 | 3.0 | 10.4 | 5.2 | 3.0 | 5.0 | 6.6 | 10.0 | 3.7 | 13.7 | 8.0 | 1.0 | 2.3 | 60.4 |
5 | CaixaBank | Spain | 2.0 | 10.0 | 3.0 | 3.0 | 3.0 | 6.0 | 10.0 | 12.3 | 10.0 | 5.0 | 6.1 | 5.0 | 11.1 | 9.0 | 1.0 | 5.0 | 12.0 | 7.1 | 6.0 | 0.0 | 6.6 | 8.0 | 4.8 | 12.8 | 2.0 | 0.0 | 0.5 | 60.3 |
6 | Bank of China (Hong Kong) | Hong Kong | 1.0 | 10.0 | 0.0 | 6.0 | 7.0 | 7.0 | 10.0 | 13.7 | 9.0 | 4.5 | 3.6 | 10.0 | 13.6 | 6.0 | 4.0 | 2.0 | 9.6 | 6.5 | 6.0 | 3.0 | 7.8 | 4.0 | 4.8 | 8.8 | 9.0 | 0.0 | 2.3 | 60.2 |
7 | CTBC Bank | Taiwan | 1.0 | 9.0 | 3.0 | 3.0 | 0.0 | 5.0 | 3.0 | 8.0 | 10.0 | 5.0 | 8.0 | 5.0 | 13.0 | 3.0 | 6.0 | 3.0 | 9.6 | 5.7 | 10.0 | 9.0 | 12.4 | 4.0 | 4.8 | 8.8 | 9.0 | 1.0 | 2.5 | 59.3 |
8 | HSBC | Global | 2.0 | 10.0 | 0.0 | 3.0 | 4.0 | 5.0 | 10.0 | 11.3 | 10.0 | 5.0 | 5.4 | 10.0 | 15.4 | 7.0 | 2.0 | 2.0 | 8.8 | 4.9 | 5.0 | 1.0 | 5.5 | 6.0 | 4.8 | 10.8 | 8.0 | 1.0 | 2.3 | 59.0 |
9 | UOB | Singapore | 1.0 | 10.0 | 0.0 | 5.0 | 3.0 | 5.0 | 5.0 | 9.7 | 7.0 | 3.5 | 4.7 | 10.0 | 14.7 | 6.0 | 6.0 | 1.0 | 10.4 | 4.0 | 6.0 | 10.0 | 10.0 | 4.0 | 4.6 | 8.6 | 6.0 | 1.0 | 1.8 | 58.6 |
10 | First National Bank (FirstRand) | South Africa | 1.0 | 6.0 | 1.0 | 9.0 | 1.0 | 4.0 | 0.0 | 7.3 | 10.0 | 5.0 | 3.9 | 7.0 | 10.9 | 5.0 | 5.0 | 3.0 | 10.4 | 6.0 | 10.0 | 7.0 | 11.5 | 7.0 | 4.8 | 11.8 | 0.0 | 0.0 | 0.0 | 56.9 |
11 | Standard Bank | South Africa | 1.0 | 9.0 | 1.0 | 5.0 | 2.0 | 5.0 | 4.0 | 9.0 | 10.0 | 5.0 | 3.2 | 7.0 | 10.2 | 5.0 | 4.0 | 3.0 | 9.6 | 5.0 | 6.0 | 7.0 | 9.0 | 9.0 | 4.7 | 13.7 | 0.0 | 0.0 | 0.0 | 56.5 |
12 | China Merchants Bank | China | 2.0 | 1.0 | 3.0 | 7.0 | 0.0 | 8.0 | 1.0 | 7.3 | 10.0 | 5.0 | 5.9 | 10.0 | 15.9 | 1.0 | 7.0 | 5.0 | 10.4 | 7.0 | 7.0 | 0.0 | 7.0 | 4.0 | 4.9 | 8.9 | 7.0 | 0.0 | 1.8 | 56.3 |
13 | Itaú Unibanco | Brazil | 2.0 | 4.0 | 2.0 | 3.0 | 0.0 | 6.0 | 2.0 | 6.3 | 9.0 | 4.5 | 5.0 | 7.0 | 12.0 | 8.0 | 6.0 | 4.0 | 14.4 | 7.0 | 7.0 | 3.0 | 8.5 | 5.0 | 4.3 | 9.3 | 0.0 | 3.0 | 0.8 | 55.8 |
14 | ING | Global | 2.0 | 10.0 | 0.0 | 3.0 | 3.0 | 5.0 | 10.0 | 11.0 | 10.0 | 5.0 | 6.5 | 7.0 | 13.5 | 7.0 | 2.0 | 1.0 | 8.0 | 7.5 | 4.0 | 0.0 | 5.8 | 7.0 | 4.1 | 11.1 | 6.0 | 0.0 | 1.5 | 55.9 |
15 | HDFC Bank | India | 2.0 | 10.0 | 3.0 | 3.0 | 0.0 | 5.0 | 0.0 | 7.7 | 10.0 | 5.0 | 6.0 | 3.0 | 9.0 | 6.0 | 10.0 | 5.0 | 16.8 | 4.0 | 4.0 | 5.0 | 6.5 | 4.0 | 4.4 | 8.4 | 7.0 | 2.0 | 2.3 | 55.6 |
16 | DBS | Singapore | 1.0 | 10.0 | 1.0 | 7.0 | 6.0 | 6.0 | 10.0 | 13.7 | 6.0 | 3.0 | 6.2 | 1.0 | 7.2 | 7.0 | 3.0 | 3.0 | 10.4 | 4.0 | 8.0 | 6.0 | 9.0 | 6.0 | 4.2 | 10.2 | 8.0 | 0.0 | 2.0 | 55.5 |
17 | Bank of Montreal | Canada | 1.0 | 10.0 | 2.0 | 4.0 | 0.0 | 5.0 | 0.0 | 7.3 | 9.0 | 4.5 | 3.5 | 7.0 | 10.5 | 6.0 | 10.0 | 3.0 | 15.2 | 3.3 | 5.0 | 6.0 | 7.2 | 4.0 | 4.2 | 8.2 | 9.0 | 0.0 | 2.3 | 55.1 |
18 | ANZ | Australia | 1.0 | 2.0 | 1.0 | 2.0 | 0.0 | 5.0 | 2.0 | 4.3 | 10.0 | 5.0 | 4.2 | 10.0 | 14.2 | 5.0 | 3.0 | 3.0 | 8.8 | 4.5 | 3.0 | 8.0 | 7.8 | 8.0 | 4.2 | 12.2 | 9.0 | 0.0 | 2.3 | 54.5 |
19 | BBVA (Spain) | Spain | 1.0 | 10.0 | 1.0 | 4.0 | 3.0 | 7.0 | 10.0 | 12.0 | 10.0 | 5.0 | 5.5 | 7.0 | 12.5 | 7.0 | 0.0 | 2.0 | 7.2 | 6.3 | 7.0 | 1.0 | 7.2 | 6.0 | 4.5 | 10.5 | 0.0 | 0.0 | 0.0 | 54.4 |
20 | ICICI Bank | India | 1.0 | 10.0 | 4.0 | 6.0 | 0.0 | 5.0 | 1.0 | 9.0 | 10.0 | 5.0 | 7.5 | 3.0 | 10.5 | 3.0 | 7.0 | 4.0 | 11.2 | 4.0 | 6.0 | 7.0 | 8.5 | 4.0 | 4.6 | 8.6 | 5.0 | 1.0 | 1.5 | 54.3 |
21 | OCBC Bank | Singapore | 1.0 | 10.0 | 0.0 | 4.0 | 3.0 | 4.0 | 10.0 | 10.7 | 7.0 | 3.5 | 5.1 | 7.0 | 12.1 | 6.0 | 3.0 | 2.0 | 8.8 | 4.0 | 8.0 | 1.0 | 6.5 | 6.0 | 4.4 | 10.4 | 8.0 | 1.0 | 2.3 | 54.2 |
22 | Bank of America | US | 3.0 | 5.0 | 1.0 | 3.0 | 0.0 | 5.0 | 2.0 | 6.3 | 9.0 | 4.5 | 6.7 | 7.0 | 13.7 | 5.0 | 0.0 | 4.0 | 7.2 | 4.9 | 5.0 | 0.0 | 5.0 | 10.0 | 4.6 | 14.6 | 8.0 | 1.0 | 2.3 | 53.5 |
23 | China Construction Bank | China | 4.0 | 2.0 | 3.0 | 5.0 | 0.0 | 8.0 | 2.0 | 8.0 | 8.0 | 4.0 | 2.6 | 10.0 | 12.6 | 5.0 | 7.0 | 4.0 | 12.8 | 5.2 | 4.0 | 5.0 | 7.1 | 4.0 | 3.0 | 7.0 | 8.0 | 0.0 | 2.0 | 53.5 |
24 | Lloyds Banking Group | UK | 1.0 | 0.0 | 1.0 | 3.0 | 0.0 | 4.0 | 0.0 | 3.0 | 10.0 | 5.0 | 8.0 | 3.0 | 11.0 | 6.0 | 0.0 | 2.0 | 6.4 | 5.0 | 5.0 | 10.0 | 10.0 | 10.0 | 4.6 | 14.6 | 10.0 | 2.0 | 3.0 | 53.0 |
25 | Nordea Bank | Finland | 1.0 | 10.0 | 1.0 | 3.0 | 2.0 | 6.0 | 7.0 | 10.0 | 10.0 | 5.0 | 4.2 | 7.0 | 11.2 | 5.0 | 0.0 | 1.0 | 4.8 | 5.5 | 5.0 | 0.0 | 5.3 | 10.0 | 4.5 | 14.5 | 8.0 | 0.0 | 2.0 | 52.8 |
26 | Standard Chartered | Global | 1.0 | 10.0 | 1.0 | 4.0 | 4.0 | 4.0 | 10.0 | 11.3 | 9.0 | 4.5 | 5.0 | 7.0 | 12.0 | 5.0 | 4.0 | 1.0 | 8.0 | 5.6 | 5.0 | 1.0 | 5.8 | 5.0 | 4.5 | 9.5 | 6.0 | 0.0 | 1.5 | 52.6 |
27 | Ping An Bank | China | 1.0 | 0.0 | 3.0 | 1.0 | 0.0 | 8.0 | 1.0 | 4.7 | 10.0 | 5.0 | 4.1 | 10.0 | 14.1 | 1.0 | 9.0 | 5.0 | 12.0 | 8.9 | 5.0 | 1.0 | 7.5 | 4.0 | 3.7 | 7.7 | 6.0 | 0.0 | 1.5 | 52.4 |
28 | HSBC Hong Kong | Hong Kong | 1.0 | 10.0 | 0.0 | 3.0 | 2.0 | 6.0 | 10.0 | 10.7 | 6.0 | 3.0 | 4.0 | 10.0 | 14.0 | 8.0 | 3.0 | 1.0 | 9.6 | 6.0 | 4.0 | 0.0 | 5.0 | 3.0 | 4.6 | 7.6 | 9.0 | 1.0 | 2.5 | 52.4 |
29 | Royal Bank of Canada | Canada | 2.0 | 5.0 | 2.0 | 4.0 | 0.0 | 6.0 | 1.0 | 6.7 | 10.0 | 5.0 | 6.0 | 7.0 | 13.0 | 7.0 | 5.0 | 3.0 | 12.0 | 4.3 | 7.0 | 0.0 | 5.7 | 4.0 | 3.1 | 7.1 | 9.0 | 0.0 | 2.3 | 51.7 |
30 | KB Kookmin Bank | South Korea | 1.0 | 0.0 | 4.0 | 3.0 | 1.0 | 6.0 | 4.0 | 6.3 | 9.0 | 4.5 | 3.6 | 10.0 | 13.6 | 5.0 | 3.0 | 2.0 | 8.0 | 6.0 | 2.0 | 0.0 | 4.0 | 8.0 | 4.6 | 12.6 | 10.0 | 0.0 | 2.5 | 51.5 |
31 | Scotiabank | Canada | 2.0 | 5.0 | 0.0 | 3.0 | 0.0 | 6.0 | 0.0 | 5.3 | 10.0 | 5.0 | 4.0 | 7.0 | 11.0 | 6.0 | 5.0 | 2.0 | 10.4 | 5.1 | 5.0 | 3.0 | 6.6 | 5.0 | 4.8 | 9.8 | 8.0 | 0.0 | 2.0 | 50.1 |
32 | State Bank of India | India | 2.0 | 10.0 | 3.0 | 4.0 | 1.0 | 3.0 | 1.0 | 8.0 | 8.0 | 4.0 | 5.0 | 3.0 | 8.0 | 6.0 | 8.0 | 3.0 | 13.6 | 4.0 | 4.0 | 6.0 | 7.0 | 4.0 | 3.9 | 7.9 | 3.0 | 3.0 | 1.5 | 50.0 |
33 | Toronto-Dominion Bank | Canada | 2.0 | 7.0 | 4.0 | 3.0 | 0.0 | 6.0 | 1.0 | 7.7 | 10.0 | 5.0 | 6.0 | 7.0 | 13.0 | 9.0 | 0.0 | 3.0 | 9.6 | 4.0 | 5.0 | 0.0 | 4.5 | 4.0 | 3.8 | 7.8 | 9.0 | 0.0 | 2.3 | 49.8 |
34 | Wells Fargo | US | 3.0 | 3.0 | 0.0 | 6.0 | 5.0 | 3.0 | 10.0 | 10.0 | 9.0 | 4.5 | 5.0 | 7.0 | 12.0 | 4.0 | 0.0 | 3.0 | 5.6 | 4.8 | 5.0 | 0.0 | 4.9 | 6.0 | 4.8 | 10.8 | 7.0 | 1.0 | 2.0 | 49.8 |
35 | Agricultural Bank of China | China | 4.0 | 2.0 | 4.0 | 5.0 | 0.0 | 7.0 | 0.0 | 7.3 | 8.0 | 4.0 | 2.5 | 10.0 | 12.5 | 5.0 | 7.0 | 3.0 | 12.0 | 4.5 | 2.0 | 0.0 | 3.3 | 4.0 | 4.7 | 8.7 | 8.0 | 0.0 | 2.0 | 49.8 |
36 | Westpac Banking Corporation | Australia | 1.0 | 0.0 | 1.0 | 2.0 | 0.0 | 5.0 | 0.0 | 3.0 | 10.0 | 5.0 | 4.5 | 7.0 | 11.5 | 7.0 | 5.0 | 2.0 | 11.2 | 4.4 | 2.0 | 0.0 | 3.2 | 10.0 | 3.6 | 13.6 | 7.0 | 0.0 | 1.8 | 49.3 |
37 | National Australia Bank | Australia | 1.0 | 4.0 | 1.0 | 2.0 | 0.0 | 5.0 | 0.0 | 4.3 | 10.0 | 5.0 | 4.1 | 7.0 | 11.1 | 6.0 | 4.0 | 3.0 | 10.4 | 4.0 | 3.0 | 3.0 | 5.0 | 8.0 | 3.8 | 11.8 | 6.0 | 0.0 | 1.5 | 49.1 |
38 | Shinhan Bank | South Korea | 1.0 | 0.0 | 5.0 | 3.0 | 0.0 | 5.0 | 0.0 | 4.7 | 10.0 | 5.0 | 3.7 | 10.0 | 13.7 | 5.0 | 0.0 | 3.0 | 6.4 | 6.0 | 2.0 | 0.0 | 4.0 | 8.0 | 4.6 | 12.6 | 10.0 | 0.0 | 2.5 | 48.9 |
39 | Bank of China | China | 3.0 | 6.0 | 3.0 | 5.0 | 1.0 | 7.0 | 2.0 | 9.0 | 7.0 | 3.5 | 1.7 | 10.0 | 11.7 | 3.0 | 7.0 | 3.0 | 10.4 | 5.0 | 3.0 | 2.0 | 5.0 | 4.0 | 3.2 | 7.2 | 8.0 | 0.0 | 2.0 | 48.8 |
40 | DNB Bank | Norway | 1.0 | 10.0 | 2.0 | 3.0 | 2.0 | 6.0 | 9.0 | 11.0 | 10.0 | 5.0 | 3.5 | 5.0 | 8.5 | 7.0 | 2.0 | 3.0 | 9.6 | 3.0 | 5.0 | 0.0 | 4.0 | 4.0 | 4.6 | 8.6 | 6.0 | 1.0 | 1.8 | 48.5 |
41 | ICBC | China | 3.0 | 0.0 | 2.0 | 4.0 | 0.0 | 7.0 | 0.0 | 5.3 | 7.0 | 3.5 | 3.1 | 10.0 | 13.1 | 5.0 | 7.0 | 3.0 | 12.0 | 5.0 | 4.0 | 0.0 | 4.5 | 4.0 | 4.0 | 8.0 | 8.0 | 0.0 | 2.0 | 48.4 |
42 | Woori Bank | South Korea | 1.0 | 0.0 | 5.0 | 2.0 | 0.0 | 5.0 | 0.0 | 4.3 | 9.0 | 4.5 | 3.3 | 10.0 | 13.3 | 4.0 | 2.0 | 3.0 | 7.2 | 6.0 | 3.0 | 0.0 | 4.5 | 8.0 | 3.7 | 11.7 | 10.0 | 1.0 | 2.8 | 48.3 |
43 | Canadian Imperial Bank of Commerce | Canada | 1.0 | 3.0 | 1.0 | 2.0 | 1.0 | 5.0 | 1.0 | 4.7 | 10.0 | 5.0 | 4.9 | 7.0 | 11.9 | 6.0 | 2.0 | 3.0 | 8.8 | 4.5 | 5.0 | 0.0 | 4.8 | 7.0 | 3.8 | 10.8 | 9.0 | 0.0 | 2.3 | 48.2 |
44 | Barclays | UK | 1.0 | 4.0 | 1.0 | 2.0 | 0.0 | 3.0 | 3.0 | 4.7 | 10.0 | 5.0 | 2.5 | 7.0 | 9.5 | 6.0 | 5.0 | 2.0 | 10.4 | 5.5 | 5.0 | 3.0 | 6.8 | 6.0 | 4.4 | 10.4 | 4.0 | 0.0 | 1.0 | 47.7 |
45 | Bank of Communications | China | 2.0 | 1.0 | 1.0 | 3.0 | 0.0 | 6.0 | 3.0 | 5.3 | 7.0 | 3.5 | 2.6 | 10.0 | 12.6 | 1.0 | 7.0 | 4.0 | 9.6 | 4.5 | 7.0 | 0.0 | 5.8 | 4.0 | 4.8 | 8.8 | 7.0 | 1.0 | 2.0 | 47.6 |
46 | Banco Santander | Global | 4.0 | 3.0 | 1.0 | 2.0 | 0.0 | 6.0 | 1.0 | 5.7 | 10.0 | 5.0 | 3.3 | 10.0 | 13.3 | 6.0 | 2.0 | 2.0 | 8.0 | 5.8 | 4.0 | 1.0 | 5.4 | 5.0 | 4.7 | 9.7 | 2.0 | 0.0 | 0.5 | 47.6 |
47 | Saudi National Bank | Saudi Arabia | 1.0 | 5.0 | 3.0 | 5.0 | 1.0 | 6.0 | 4.0 | 8.3 | 10.0 | 5.0 | 5.0 | 5.0 | 10.0 | 7.0 | 3.0 | 0.0 | 8.0 | 7.3 | 2.0 | 0.0 | 4.7 | 5.0 | 4.4 | 9.4 | 8.0 | 0.0 | 2.0 | 47.4 |
48 | Rabobank | Netherlands | 1.0 | 10.0 | 0.0 | 4.0 | 4.0 | 6.0 | 10.0 | 11.7 | 10.0 | 5.0 | 3.0 | 5.0 | 8.0 | 6.0 | 1.0 | 3.0 | 8.0 | 3.0 | 4.0 | 3.0 | 5.0 | 3.0 | 4.3 | 7.3 | 8.0 | 0.0 | 2.0 | 47.0 |
49 | Al Rajhi Bank | Saudi Arabia | 1.0 | 6.0 | 2.0 | 4.0 | 2.0 | 6.0 | 3.0 | 8.0 | 10.0 | 5.0 | 8.0 | 1.0 | 9.0 | 6.0 | 0.0 | 1.0 | 5.6 | 4.0 | 3.0 | 1.0 | 4.0 | 8.0 | 4.5 | 12.5 | 9.0 | 1.0 | 2.5 | 46.6 |
50 | Crédit Agricole | France | 1.0 | 5.0 | 2.0 | 2.0 | 1.0 | 4.0 | 5.0 | 6.7 | 9.0 | 4.5 | 1.8 | 10.0 | 11.8 | 6.0 | 1.0 | 2.0 | 7.2 | 4.0 | 8.0 | 0.0 | 6.0 | 5.0 | 3.4 | 8.4 | 4.0 | 0.0 | 1.0 | 45.6 |
Methodology: The scorecard assessment covers capabilities mapped across seven critical dimensions: retail financial performance, retail focus, digital customer base, brand strength, sales management, customer experience, and risk management.
Source: TABInsights
TABInsights tested the world's 26 largest and strongest retail banks in key markets globally and produced a comprehensive ranking that evaluates their capabilities across six critical dimensions: retail financial performance, digital customer base, brand strength, sales management, customer experience and risk management.
Rank | FI | Country/Region | Retail Financial Performance | Digital Customer Base | Brand Strength | Sales Management | Customer Experience | Risk Management | Final score | ||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue | Revenue Growth | ROE | CIR | Improvements in CIR | Total Score | Digital active | Definition of digital active | Total Score | Deposits market share | Deposit growth | Total Score | Digital sales | Fee income | Total Score | Digital engagement | Net promoter score | Average Android score | Total Score | Quality of book | Improvements in quality of book | Total Score | ||||
Score | Score | Score | Score | Score | 20% | Score | Score | 20% | Score | Score | 20% | Score | Score | 20% | Score | Score | Score | 10% | Score | Score | 10% | ||||
10 | 10 | 10 | 10 | 10 | 10.0 | 10 | 10 | 10.0 | 10 | 10 | 10.0 | 10 | 10 | 10.0 | 10 | 10 | 5 | 5.0 | 10.0 | 10.0 | 5.0 | 50.0 | |||
1 | CaixaBank | Spain | 3.0 | 7.0 | 2.0 | 5.0 | 10.0 | 5.4 | 6.1 | 5.0 | 5.6 | 9.0 | 1.0 | 5.0 | 6.5 | 7.0 | 6.8 | 8.0 | 5.8 | 4.1 | 3.6 | 2.0 | 6.0 | 2.0 | 28.3 |
2 | Itau Unibanco | Brazil | 3.0 | 6.0 | 4.0 | 6.0 | 10.0 | 5.8 | 5.0 | 7.0 | 6.0 | 9.0 | 4.0 | 6.5 | 7.0 | 6.0 | 6.5 | 4.0 | 7.2 | 4.4 | 3.1 | 0.0 | 0.0 | 0.0 | 27.9 |
3 | JPMorgan Chase | US | 10.0 | 2.0 | 10.0 | 4.0 | 3.0 | 5.8 | 9.1 | 7.0 | 8.1 | 6.0 | 3.0 | 4.5 | 6.0 | 3.0 | 4.5 | 7.0 | 3.5 | 4.4 | 3.0 | 7.0 | 1.0 | 2.0 | 27.8 |
4 | CCB | China | 10.0 | 4.0 | 7.0 | 8.0 | 0.0 | 5.8 | 2.8 | 10.0 | 6.4 | 6.0 | 5.0 | 5.5 | 5.0 | 3.0 | 4.0 | 5.0 | 3.7 | 3.5 | 2.4 | 9.0 | 0.0 | 2.3 | 26.4 |
5 | CTBC Bank | Taiwan | 1.0 | 6.0 | 6.0 | 5.0 | 1.0 | 3.8 | 3.8 | 10.0 | 6.9 | 3.0 | 3.0 | 3.0 | 7.0 | 9.0 | 8.0 | 5.0 | 1.0 | 4.8 | 2.2 | 10.0 | 0.0 | 2.5 | 26.4 |
6 | CMB | China | 4.0 | 6.0 | 9.0 | 8.0 | 3.0 | 6.0 | 3.5 | 10.0 | 6.8 | 1.0 | 6.0 | 3.5 | 7.0 | 6.0 | 6.5 | 4.0 | 2.7 | 3.7 | 2.1 | 6.0 | 0.0 | 1.5 | 26.3 |
7 | Bank of America | US | 6.0 | 4.0 | 5.0 | 5.0 | 10.0 | 6.0 | 6.6 | 7.0 | 6.8 | 5.0 | 3.0 | 4.0 | 4.9 | 3.0 | 4.0 | 10.0 | 0.0 | 4.6 | 2.9 | 8.0 | 1.0 | 2.3 | 25.9 |
8 | Garanti BBVA | Turkey | 1.0 | 2.0 | 9.0 | 6.0 | 0.0 | 3.6 | 5.8 | 7.0 | 6.4 | 4.0 | 2.0 | 3.0 | 8.5 | 8.0 | 8.3 | 8.0 | 5.0 | 4.5 | 3.5 | 3.0 | 1.0 | 1.0 | 25.8 |
9 | Royal Bank of Canada | Canada | 3.0 | 4.0 | 7.0 | 6.0 | 4.0 | 4.8 | 6.0 | 7.0 | 6.5 | 7.0 | 3.0 | 5.0 | 4.2 | 5.0 | 4.6 | 6.0 | 0.8 | 3.7 | 2.1 | 10.0 | 1.0 | 2.8 | 25.8 |
10 | Ping An Bank | China | 3.0 | 4.0 | 5.0 | 8.0 | 8.0 | 5.6 | 3.2 | 10.0 | 6.6 | 1.0 | 5.0 | 3.0 | 8.3 | 4.0 | 6.2 | 6.0 | 3.6 | 4.2 | 2.8 | 5.0 | 1.0 | 1.5 | 25.6 |
11 | BBVA (Spain) | Spain | 2.0 | 3.0 | 3.0 | 6.0 | 9.0 | 4.6 | 5.5 | 7.0 | 6.3 | 7.0 | 2.0 | 4.5 | 5.7 | 7.0 | 6.4 | 6.0 | 4.0 | 4.5 | 2.9 | 0.0 | 3.0 | 0.8 | 25.4 |
12 | UOB | Group | 1.0 | 4.0 | 5.0 | 5.0 | 0.0 | 3.0 | 4.6 | 10.0 | 7.3 | 6.0 | 5.0 | 5.5 | 5.1 | 4.0 | 4.6 | 8.0 | 2.5 | 4.3 | 3.0 | 5.0 | 1.0 | 1.5 | 24.8 |
13 | ICBC | China | 9.0 | 2.0 | 6.0 | 7.0 | 0.0 | 4.8 | 2.2 | 10.0 | 6.1 | 6.0 | 4.0 | 5.0 | 5.6 | 3.0 | 4.3 | 3.0 | 3.8 | 3.4 | 2.0 | 8.0 | 0.0 | 2.0 | 24.2 |
14 | DBS | Group | 1.0 | 4.0 | 6.0 | 4.0 | 10.0 | 5.0 | 6.0 | 1.0 | 3.5 | 7.0 | 2.0 | 4.5 | 5.0 | 5.0 | 5.0 | 6.0 | 3.3 | 4.3 | 2.7 | 9.0 | 1.0 | 2.5 | 23.2 |
15 | ING | Global | 3.0 | 0.0 | 10.0 | 3.0 | 1.0 | 3.4 | 5.8 | 7.0 | 6.4 | 6.0 | 1.0 | 3.5 | 7.3 | 3.0 | 5.2 | 7.0 | 4.0 | 4.1 | 3.0 | 5.0 | 2.0 | 1.8 | 23.2 |
16 | Banco Santander | Spain | 7.0 | 3.0 | 3.0 | 6.0 | 0.0 | 3.8 | 3.2 | 10.0 | 6.6 | 9.0 | 3.0 | 6.0 | 5.6 | 3.0 | 4.3 | 6.0 | 0.0 | 3.9 | 2.0 | 1.0 | 1.0 | 0.5 | 23.2 |
17 | CBA | Australia | 2.0 | 0.0 | 5.0 | 7.0 | 0.0 | 2.8 | 5.0 | 10.0 | 7.5 | 6.0 | 4.0 | 5.0 | 5.0 | 1.0 | 3.0 | 9.0 | 1.0 | 4.1 | 2.8 | 7.0 | 1.0 | 2.0 | 23.1 |
18 | HSBC | Global | 4.0 | 4.0 | 3.0 | 3.0 | 10.0 | 4.8 | 4.3 | 10.0 | 7.2 | 7.0 | 0.0 | 3.5 | 6.0 | 1.0 | 3.5 | 6.0 | 1.3 | 2.1 | 1.9 | 7.0 | 2.0 | 2.3 | 23.1 |
19 | Absa | Group | 1.0 | 7.0 | 4.0 | 6.0 | 9.0 | 5.4 | 2.6 | 5.0 | 3.8 | 5.0 | 3.0 | 4.0 | 4.5 | 8.0 | 6.3 | 6.0 | 4.4 | 4.8 | 2.7 | 0.0 | 3.0 | 0.8 | 22.9 |
20 | Nordea | Group | 1.0 | 4.0 | 2.0 | 6.0 | 4.0 | 3.4 | 4.0 | 7.0 | 5.5 | 5.0 | 1.0 | 3.0 | 5.5 | 6.0 | 5.8 | 6.0 | 3.0 | 4.2 | 2.6 | 8.0 | 1.0 | 2.3 | 22.5 |
21 | FirstRand | Group | 1.0 | 2.0 | 10.0 | 5.0 | 0.0 | 3.6 | 3.8 | 5.0 | 2.7 | 6.0 | 3.0 | 4.5 | 5.0 | 9.0 | 7.0 | 10.0 | 4.5 | 4.5 | 2.8 | 0.0 | 7.0 | 1.8 | 22.3 |
22 | Barclays | UK | 3.0 | 5.0 | 2.0 | 3.0 | 10.0 | 4.6 | 2.5 | 7.0 | 4.8 | 6.0 | 3.0 | 4.5 | 5.5 | 4.0 | 4.8 | 6.0 | 3.4 | 4.4 | 2.8 | 3.0 | 0.0 | 0.8 | 22.1 |
23 | StanChart | Global | 1.0 | 4.0 | 2.0 | 3.0 | 10.0 | 4.0 | 6.3 | 1.0 | 3.7 | 6.0 | 1.0 | 3.5 | 7.4 | 4.0 | 5.7 | 6.0 | 3.8 | 3.5 | 2.7 | 5.0 | 1.0 | 1.5 | 21.0 |
24 | Westpac | Australia | 2.0 | 0.0 | 3.0 | 6.0 | 1.0 | 2.4 | 4.6 | 7.0 | 5.8 | 6.0 | 3.0 | 4.5 | 4.4 | 1.0 | 2.7 | 8.0 | 0.0 | 3.6 | 2.3 | 7.0 | 2.0 | 2.3 | 20.0 |
25 | NedBank | Group | 1.0 | 4.0 | 8.0 | 4.0 | 3.0 | 4.0 | 3.9 | 5.0 | 4.5 | 4.0 | 0.0 | 2.0 | 5.3 | 7.0 | 6.2 | 6.0 | 4.7 | 3.7 | 2.9 | 0.0 | 0.0 | 0.0 | 19.5 |
26 | Citigroup | Global | 4.0 | 2.0 | 3.0 | 3.0 | 0.0 | 2.4 | 3.3 | 7.0 | 5.2 | 3.0 | 0.0 | 1.5 | 6.0 | 1.0 | 3.5 | 7.0 | 2.9 | 4.8 | 2.9 | 6.0 | 0.0 | 1.5 | 17.0 |
Methodology: The scorecard assessment covers capabilities mapped across six key dimensions: retail financial performance, digital customer base, brand strength, sales management, customer experience, and risk management.
Source: TABInsights
Brian Lo is a seasoned risk professional with nearly 30 years of experience across global financial institutions. Based in Hong Kong and Singapore, he has led teams in managing market and liquidity risk, counterparty risk, and asset and liability management. His expertise encompasses quantitative modelling, risk governance, stress testing, and regulatory compliance. Brian has also played a critical role in developing internal risk models, driving strategic initiatives, and advising on cutting-edge risk solutions, including AI and machine learning applications. Throughout his career, he has served on multiple risk committees, providing strategic insights to senior management and boards, and has been instrumental in implementing Basel reforms and risk management innovations. Brian’s approach integrates deep technical knowledge with practical leadership, making him a valuable contributor to banking risk management education and practice.
Urs Bolt is a seasoned professional with over 35 years of expertise in wealth management, investment banking, and technology. He helps individuals achieve financial well-being and advises senior leaders in financial services and technology on refining business strategies, developing markets, and forging impactful partnerships. Recognised as a global thought leader in digital banking, WealthTech, and decentralised finance, Urs is an active speaker, author, and jury member for esteemed awards and panels. A passionate advocate for sustainable progress, he champions energy policies that balance economic growth and ecological preservation through scientific solutions.
Sina is Chief Data Officer at Unique AG – a rising European startup providing a GenAI-driven platform called Unique.AI to better understand customers and build more meaningful client relationships. Unique.AI is a tailored solution for the financial industry that aims to increase productivity by automating manual workload through AI and ChatGPT solutions.
Sina is a proven GenAI and data transformation specialist for financial applications with over 20 years of experience. Before Unique AG, Sina led data strategy projects at Credit Suisse AG and worked as a consultant at Accenture AG. She lectures on GenAI, AI Governance, and Data Protection at top universities like HSG St. Gallen and HEC Paris, inspiring future tech leaders. Sina also mentors startups on GenAI applications and serves on the ISO expert council in Switzerland. She was recently honored with the “Women in Banking and Fintech 2024” award for her Thought Leadership on Data Protection and AI Governance for GenAI applications for Financial Services by Handelsblatt (#1 business newspaper in Germany). Sina holds a PhD in Financial Modeling from the University of St. Gallen (HSG, Switzerland) and a Diploma in Economics from the University of Mannheim (Germany).
John Januszczak is a seasoned fintech leader and the President & CEO of UBX Philippines, the fintech venture studio and fund of Union Bank of the Philippines. He was appointed to this role after joining UnionBank as a Consultant in 2018. Prior to this, he served as the Chief Operating Officer of Manulife Philippines and held leadership roles such as Head of Global Business Process Management at Manulife Financial and Vice President of Product Management at Meta Software Corporation. His extensive experience in operations, technology, and financial services has positioned him as a key driver of digital transformation in the fintech space.
Under John’s leadership, UBX has grown into Southeast Asia’s fastest-growing fintech, building a robust ecosystem that helps startups and fintech founders access expertise, funding, and customers. He has spearheaded the incubation of award-winning ventures such as i2i, SeekCap, and BUX, while also managing a corporate venture fund that successfully invests in and scales fintech startups. By leveraging corporate ecosystems, open finance, and embedded finance, John continues to drive financial inclusion, innovation, and strategic growth in the Philippine fintech landscape.
Jonny Fry led initiatives around blockchain and digital assets within the regulated banking environment at ClearBank. With over three decades of experience in financial services, Jonny is widely recognised as a thought leader in digital innovation. He is currently the CEO of TeamBlockchain, Chairman of Gemini Capital UK, and author of Digital Bytes, a weekly publication analysing blockchain developments. At ClearBank, he focused on integrating digital asset strategies to support institutional-grade infrastructure for next-generation financial services. In 2022, he was named CryptoAM’s “Influencer of the Year.”.