World's Best Financial Platforms Rankings

In response to the growing influence of platforms and wallets, TABInsights has developed a comprehensive assessment of the world’s leading platforms, ranking them based on a six-dimensional balanced scorecard. This evaluation measures their capabilities across six critical areas: customer focus, service coverage, usage and engagement, financial performance, ecosystem strength, and strategy and leadership.

We anticipate releasing the complete 2024 ranking in November 2024.

Ranking 2023
Rank Platform Country/Region Year of launch Customer Coverage and Service Scope Usage and Engagement Financial Performance Ecosystem Strategy and Leadership Final score
Users/ Population User growth Total Score # of markets # of financial
products
 Total Score GTV/User GTV growth NPS Total Score Gross revenue Revenue growth Profitable (Y/N) Total Score Extensiveness of ecosystems Total Score Key achievements Total Score  
Score Score 20% Score Score 20% Score Score Score 20% Score Score Score 20% Score 10% Score 10%
10 10 20 10 8 20 10 10 10 20 10 10 10 20 10 10 10 10 100
1 Alipay China 2004 7.0 1.0 8.0 10.0 7.0 18.9 10.0 1.0 5.4 10.9 10.0 1.0 10.0 14.0 8.0 8.0 7.0 7.0 66.8
2 Gcash Philippines 2004 6.0 4.0 10.0 10.0 7.0 18.9 9.0 4.0 6.8 13.2 2.0 6.0 10.0 12.0 4.0 4.0 7.0 7.0 65.1
3 WeChat Pay China 2013 5.0 1.0 6.0 10.0 5.0 16.7 10.0 1.0 5.0 10.7 10.0 1.0 10.0 14.0 7.0 7.0 5.0 5.0 59.3
4 Wise UK 2011 2.0 6.0 8.0 10.0 3.0 14.4 10.0 2.0 2.8 9.9 6.0 6.0 10.0 14.7 5.0 5.0 6.0 6.0 58.0
5 M-Pesa Africa 2007 2.0 2.0 4.0 8.0 7.0 16.7 9.0 2.0 5.0 10.7 4.0 2.0 10.0 10.7 7.0 7.0 6.0 6.0 55.0
6 Apple Pay Global 2014 1.0 1.0 2.0 10.0 4.0 15.6 10.0 2.0 3.7 10.5 7.0 3.0 10.0 13.3 5.0 5.0 6.0 6.0 52.4
7 KakaoPay South Korea 2014 8.0 0.0 8.0 8.0 5.0 14.4 8.0 2.0 0.0 6.7 3.0 2.0 10.0 10.0 6.0 6.0 6.0 6.0 51.1
8 PayPal Global 1998 1.0 0.0 1.0 10.0 6.0 17.8 8.0 1.0 0.0 6.0 10.0 1.0 10.0 14.0 5.0 5.0 5.0 5.0 48.8
9 Toss South Korea 2015 5.0 2.0 7.0 7.0 7.0 15.6 8.0 2.0 1.5 7.7 5.0 3.0 0.0 5.3 6.0 6.0 6.0 6.0 47.6
10 DANA Indonesia 2017 7.0 5.0 12.0 1.0 3.0 4.4 1.0 10.0 5.3 10.9 3.0 6.0 0.0 6.0 6.0 6.0 5.0 5.0 44.3

Methodology: The scorecard assessment covers capabilities mapped across six key dimensions: customer, coverage and service scope, usage and engagement, financial performance, ecosystem, and strategy and leadership.

Source:   TABInsights

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