World's Best Financial Platforms Ranking 2023

With the rising strengths of platforms, TABInsights has launched a robust assessment of the leading global platforms and ranked them according to a six-dimensional balanced scorecard. The scorecard assessment covers capabilities mapped across six key dimensions: customer, coverage and service scope, usage and engagement, financial performance, strategy and leadership. The best platform demonstrates exceptional efforts to bring together a wide variety of integrated and relevant services that customers require to manage their financial and non-financial needs.

Platforms will be a key area for innovation and differentiation for retail finance, whether fronted by global or regional financial technology companies, big-tech messaging and e-commerce players. Paradoxically, this will be an area for increased competition as well as collaboration, as traditional players seek to embed products and services seamlessly into the customer journey and experience.

Rank Platform Country/Region Year of launch Customer Coverage and Service Scope Usage and Engagement Financial Performance Ecosystem Strategy and Leadership Final score
Users/ Population User growth Total Score # of markets # of financial
products
Total Score GTV/User GTV growth NPS Total Score Gross revenue Revenue growth Profitable (Y/N) Total Score Extensiveness of ecosystems Total Score Key achievements Total Score  
Score Score 20% Score Score 20% Score Score Score 20% Score Score Score 20% Score 10% Score 10%
10 10 20 10 8 20 10 10 10 20 10 10 10 20 10 10 10 10 100
1 Alipay China 2004 7.0 1.0 8.0 10.0 7.0 18.9 10.0 0.0 5.4 10.3 10.0 0.0 10.0 13.3 8.0 8.0 6.0 6.0 64.5
2 Gcash Philippines 2004 5.0 7.0 12.0 7.0 7.0 15.6 8.0 6.0 7.6 14.4 2.0 6.0 10.0 12.0 3.0 3.0 7.0 7.0 64.0
3 Wise UK 2011 2.0 7.0 9.0 10.0 3.0 14.4 10.0 4.0 3.0 11.3 5.0 8.0 10.0 15.3 5.0 5.0 6.0 6.0 61.1
4 WeChat Pay China 2013 5.0 1.0 6.0 10.0 5.0 16.7 10.0 0.0 5.0 10.0 10.0 0.0 10.0 13.3 7.0 7.0 5.0 5.0 58.0
5 M-Pesa Africa 2007 2.0 2.0 4.0 7.0 7.0 15.6 9.0 2.0 5.0 10.7 3.0 2.0 10.0 10.0 7.0 7.0 7.0 7.0 54.2
6 KakaoPay South Korea 2014 8.0 2.0 10.0 6.0 4.0 11.1 8.0 2.0 1.7 7.8 3.0 2.0 10.0 10.0 6.0 6.0 6.0 6.0 50.9
7 PayPal Global 1998 1.0 1.0 2.0 10.0 6.0 17.8 8.0 1.0 0.0 6.0 10.0 1.0 10.0 14.0 5.0 5.0 6.0 6.0 50.8
8 DANA Indonesia 2017 9.0 8.0 17.0 1.0 2.0 3.3 1.0 10.0 5.8 11.2 3.0 6.0 0.0 6.0 6.0 6.0 7.0 7.0 50.5
9 Apple Pay Global 2014 1.0 1.0 2.0 10.0 4.0 15.6 10.0 1.0 5.2 10.8 6.0 1.0 10.0 11.3 5.0 5.0 4.0 4.0 48.7
10 Toss South Korea 2015 5.0 3.0 8.0 7.0 7.0 15.6 8.0 3.0 3.0 9.3 3.0 3.0 0.0 4.0 6.0 6.0 5.0 5.0 47.9
11 Paytm India 2009 1.0 7.0 8.0 2.0 8.0 11.1 5.0 6.0 2.1 8.7 5.0 6.0 0.0 7.3 6.0 6.0 4.0 4.0 45.2
12 MoMo Vienam 2010 3.0 5.0 8.0 1.0 7.0 8.9 4.0 3.0 4.7 7.8 2.0 4.0 0.0 4.0 7.0 7.0 7.0 7.0 42.7
13 Grab Southeast Asia 2012 1.0 3.0 4.0 8.0 5.0 14.4 1.0 3.0 2.6 4.4 2.0 7.0 0.0 6.0 7.0 7.0 6.0 6.0 41.8
14 GoTo Indonesia 2021 4.0 2.0 6.0 3.0 4.0 7.8 2.0 7.0 5.3 9.5 3.0 5.0 0.0 5.3 6.0 6.0 7.0 7.0 41.6
15 Klarna Sweden 2017 1.0 1.0 2.0 10.0 3.0 14.4 3.0 3.0 2.8 5.9 6.0 2.0 0.0 5.3 5.0 5.0 7.0 7.0 39.6
16 Papara Turkey 2016 3.0 7.0 10.0 1.0 5.0 6.7 1.0 2.0 2.0 3.3 1.0 3.0 10.0 9.3 5.0 5.0 5.0 5.0 39.3
17 True Money Southeast Asia 2005 1.0 2.0 3.0 7.0 7.0 15.6 2.0 3.0 4.0 6.0 2.0 2.0 0.0 2.7 6.0 6.0 6.0 6.0 39.2
18 Boost Malaysia 2017 1.0 3.0 4.0 7.0 3.0 11.1 5.0 3.0 2.7 7.1 1.0 6.0 0.0 4.7 5.0 5.0 5.0 5.0 36.9
19 Google Pay Global 2015 1.0 1.0 2.0 10.0 3.0 14.4 3.0 1.0 3.0 4.7 8.0 1.0 0.0 6.0 4.0 4.0 4.0 4.0 35.1
20 LINE Pay Asia 2014 1.0 2.0 3.0 4.0 7.0 12.2 7.0 1.0 3.0 7.3 3.0 1.0 0.0 2.7 5.0 5.0 3.0 3.0 33.2
21 Venmo US 2009 3.0 4.0 7.0 1.0 4.0 5.6 8.0 1.0 0.0 6.0 4.0 1.0 0.0 3.3 4.0 4.0 5.0 5.0 30.9
22 Samsung Pay Global 2015 1.0 1.0 2.0 10.0 2.0 13.3 2.0 1.0 1.0 2.7 1.0 1.0 0.0 1.3 3.0 3.0 2.0 2.0 24.3

Source:   TABInsights

Methdology

The scorecard assessment covers capabilities mapped across six key dimensions: customer, coverage and service scope, usage and engagement, financial performance, strategy and leadership.

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